Unlocking the potential of analytics for mission-driven impact

ABW was co-founded by UvA and ORTEC in 2022 to bridge a critical gap: while analytics and AI are transforming business, their potential for social good remains largely untapped by nonprofits. UvA brought academic excellence and a drive to translate research into real-world solutions; ORTEC contributed decades of analytics expertise and a commitment to impact. Together, they launched ABW to operationalize the vision that analytics can—and must—be harnessed for the greater good.

Unlocking the potential of analytics for mission-driven impact

Accelerating Mission-Driven Impact

What's happening?

The 2025 Annual Impact Review
The 2025 Annual Impact Review

With 4 years left until 2030, 50% of the Sustainable Development Goals (SDGs) are still progressing too slowly. Given that only 18% of the SDGs are on track, the question is: how can we turn these challenges into opportunities? By sharpening our focus for the 2025-2028 period, we aim to be part of the solution. […]

Read more
The Impact Accelerator Program Closing Event
The Impact Accelerator Program Closing Event

After 14+ weeks of co-creating, experimenting, and building together, our very first cohort shared their journey along with the solutions they have developed across SDGs 3, 4, 6, 13, 16 and 17. Hear from leading voices and project teams working on real-world challenges. Professor Payal Arora shared insights on building inclusive AI cultures. We learned how […]

Read more

Dive into how we can co-create social good impact together!

Proud founders of the ABW Institute

University of Amsterdam Business School ORTEC
All our updates in your inbox