

The Talk
Analytics focuses on transforming data into insights by applying advanced analytical methods, based on mathematics, statistics, operations research and artificial intelligence models and algorithms, to improve the performance of an organisation. One of the main tools in Analytics is Optimization. In this talk, Helena discusses the optimisation tools and methodologies applied to Non-Profit Organisations (NPO). She describes applications of Mathematical Programming Models and Metaheuristics Algorithms to Social and Healthcare organisations. Some examples of applications of Optimization in these organisations are: home social and health care logistics and scheduling; optimisation of assistive technology services; planning sustainable transportation, and mobility optimisation for social care services. She also focuses on the main aspects of these models and algorithms, as well as the main differences from other more frequent applications, such as in manufacturing and retailing industries.
About Helena Ramalhinho Lourenço
Helena Ramalhinho Lourenço is a Full Professor at the Economics and Business Department at the University Pompeu Fabra, Barcelona, Spain. She has a B.A. and a Master's degree in Statistics and Operations Research from the University of Lisbon, Portugal, and a PhD in Operations Research from Cornell University, New York, USA. She has been involved in different research projects and consulting for business firms in the area of Operations Research and Logistics. She is currently the director of the Business Analytics Research Group. Her research interests include Operations Research, Scheduling, Combinatorial Optimisation, Metaheuristics, Iterated Local Search, Heuristic Search Optimisation, Vehicle Routing, and applications in Supply Chain Management, Logistics, Operations Management and Health Care. Actually, Helena is the vice-rector (president) for Internationalisation at the UPF.
More updates

News
The Intelligence Gap: AI is Here. Now Comes the Hard Part.
By Ronald Lenz, Managing Director, Analytics for a Better World
Read more

Programs
The Impact-First ABW Flagship Program Begins
Some of the most important work directly impacting underserved communities is being done by non-profit organisations that have rich on-the-ground knowledge, but who are also in the early stages of their data maturity journeys. In 2026, Analytics for a Better World took a step toward accelerating the impact non-profit organisations can have.
Read more

Programs
Accelerating nonprofit impact with AI
What happens when the world’s best data and AI experts apply their skills and share their tools with nonprofits to solve pressing global challenges? They accelerate progress. This is the promise of Analytics for a Better World (ABW), the nonprofit institute founded three years ago by ORTEC and the University of Amsterdam Business School. Its mission: to bridge the gap between advanced AI applications and the nonprofit sector.
Read more