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ABW Café Series with Stijn Kuijpers
Case study on data strategy – creating a roadmap to enhance data maturity in fundraising

In this ABW Café session, Stijn Kuijpers demonstrated how fundraising organisations can establish a comprehensive data strategy and roadmap to enhance their data maturity. This case study highlights how Cmotions assisted multiple international sections of Médecins Sans Frontières in benchmarking their data maturity levels and developing tailored data strategies for each section.
About Stijn Kuijpers
Stijn Kuijpers is the Chief Strategy & Innovation Officer at Cmotions. With extensive experience as a specialist, manager, and consultant, Stijn excels in integrating strategy, organisation, data, and technology across various levels. He has advised both for-profit and nonprofit organisations, guiding their transition to better utilisation of data & analytics. Some of his clients include Médecins Sans Frontières, Alzheimer Nederland and Longfonds.
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News
The Hidden Millions in Humanitarian Logistics
Humanitarian organisations face a difficult equation: growing needs, shrinking budgets and millions of people who may not receive the assistance they require. Yet one of the largest opportunities to close this gap may be hiding in plain sight: the way humanitarian aid is procured, stored, transported and delivered.
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Research Updates
New optimisation method makes huge-scale water-well planning solvable
A research project that began through the Analytics for a Better World Fellowship, responding to a Red Cross challenge in West Darfur, has been accepted for publication in OMEGA. The study develops a scalable way to identify where water wells could be placed so that as many people as possible live within 500 metres of one.
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Research Updates
Ocean-plastic optimisation research wins INFORMS sustainability award
Research by Analytics for a Better World, the University of Amsterdam, London Business School and The Ocean Cleanup has received the INFORMS ENRE Best Publication Award in Environment and Sustainability.
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