News
ABW Café Series
Case study on data strategy – creating a roadmap to enhance data maturity in fundraising
In this ABW Café session, Stijn Kuijpers demonstrated how fundraising organisations can establish a comprehensive data strategy and roadmap to enhance their data maturity. This case study highlights how Cmotions assisted multiple international sections of Médecins Sans Frontières in benchmarking their data maturity levels and developing tailored data strategies for each section.
About Stijn Kuijpers
Stijn Kuijpers is the Chief Strategy & Innovation Officer at Cmotions. With extensive experience as a specialist, manager, and consultant, Stijn excels in integrating strategy, organisation, data, and technology across various levels. He has advised both for-profit and nonprofit organisations, guiding their transition to better utilisation of data & analytics. Some of his clients include Médecins Sans Frontières, Alzheimer Nederland and Longfonds.
More updates
Research Updates
Ocean-plastic optimisation research wins INFORMS sustainability award
Research by Analytics for a Better World, the University of Amsterdam, London Business School and The Ocean Cleanup has received the INFORMS ENRE Best Publication Award in Environment and Sustainability.
Read more
News
The Intelligence Gap: AI is Here. Now Comes the Hard Part.
By Ronald Lenz, Managing Director, Analytics for a Better World
Read more
Programs
The Impact-First ABW Flagship Program Begins
Some of the most important work directly impacting underserved communities is being done by non-profit organisations that have rich on-the-ground knowledge, but who are also in the early stages of their data maturity journeys. In 2026, Analytics for a Better World took a step toward accelerating the impact non-profit organisations can have.
Read more